In every corner of the planet, street signs guide us to our destination and away from danger by following a few simple rules.
- Communicate only useful information
- Use as few words as possible
- Display process through transparency
These rules shine through when you hold them up to the signs displayed below.
Like the signs that help us navigate the physical world, Microcopy helps our products develop trust with the user by following the same basic priciples. Without establishing trust it’s hard to convince someone to use the product, let alone give you sensitive information or their credit card information.
Microcopy does all of this in the hidden fringes of our products. Anytime a product can provide timely feedback or clear options that help avoid a mistake, you can bet that a designer spent significant time working on that interaction.
Source: airtable.com, figma.com, google.com
Some products will naturally be more difficult to use, but well-crafted Microcopy can turn a inferior experience into useable one.
To establish trust, the first time a user encounters your product, it must feel intuitive. If their first interaction with your site is disorienting, you may have already lost the battle for that user.
Resources for review
Please use the following items to guide your exercise attempt:
|Signposts for the Experience Ahead||New Pragmatic|
|A microcopy checklist||Ryan Cordell|
|Good Microcopy||Richard Sison|
Once complete, update your Program Journal with links to any assets produced in this exercise. Post your Journal in the #Feedback-Loop channel for review.
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