EX07 - Color at Work

Taming the rainbow

Design successfully leverages color when color is focused on a purpose.

Updated January 03, 2019

If you are lucky enough to be born with good vision, the world presents a kalidoscope of color back to you the moment you open your eyes.

Nature doesn't know how to subtly focus your attention with color and will use every crayon in the box when it is time for plants to bloom or for trees to shed their foliage.

Put bluntly, nature doesn't hold back on its deployment of color, using the entire palette.

As children, we replicate that approach back to the world. We paint or draw what we see and often it's a very bright assortment with no sense of organization or pattern. As we grow older, we continue to absorb the world around us and as we look less and less at nature and more and more at our phones, we use fewer of those crayons and what we reflect back... well...

Color-interfaces Source: newpragmatic.com

While that image is damning in the sameness of itself, it's also illuminating that we learn how to use color to provide meaning and instruction through restraint. This is something everyone has to learn, because it clearly doesn't come from nature.

In the resources below, you'll learn more about how color works before turning your attention to how color is used to steer decision making. You'll apply what you've learned to work through the exercises that follow.

For review (always provide at least two sources)

Article Source/Author
Understanding Color Theory 99designs
Visual Design - Color Apple HIG
Material Design - Applying Color Google Material

Exercise

The more color is used, the less effective it becomes.

The body of the exercise should only be a few paragraphs long. Basically what mastery will allow the person to do in real projects.

Part XXX: Use this structure if multiple parts are present.

This exercise will focus on the usage of color as applied to a series of B&W screens. The student will be tasked to add color to reflect different types of action and be held to the Apple HIG/Material Design guidelines.

Once complete, update your Program Journal with links to the assets produced for this exercise. Post your Journal in the #Feedback-Loop channel for review.

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