Meet The Design Professionals

It takes a village to build a designer

These are the books, resources, people, and assorted other things that were driving the conversation in my head as I created this platform.

Updated July 03, 2019

In the process of creating New Pragmatic, I spent months reacquainting myself with a small library of books, podcasts, and video series that I have leaned on over the years. While I attempted to attribute my sources where possible in the writing directly, I wanted to make a shared resource available for all the items that might not have been specifically referenced but definitely influenced the work.

This is a living document and will be updated with new sources over time.

We're all building on the shoulders of giants who came before us and maybe someday this work will provide a foundation for someone else to build upon.

Further reading

Book Author(s)
The Anatomy of Type Stephen Coles
Atomic Habits James Clear
Building a StoryBrand Donald Miller
Conversational Design Erika Hall
Decisive Chip and Dan Heath
Design for the Real World Victor Papanek
Design Is A Job Mike Monteiro
Design Is Storytelling Ellen Lupton
The Design of Everyday Things Don Norman
A Designer's Research Manual Jenn and Ken Visocky O'Grady
Disciplined Entrepreneurship Bill Aulet
Don't Make Me Think Steve Krug
Drive Dan Pink
The Elements of Color Johannes Itten
The Elements of Typographic Style Robert Bringhurst
Everyday Information Architecture Lisa Maria Martin
The Internet of Garbage Sarah Jeong
Just Enough Research Erika Hall
Lean UX Jeff Gothelf
The Power of Habit Charles Duhigg
Pretty Much Everything Aaron James Draplin
Rework Jason Fried and David Heinemeier Hansson
Ruined By Design Mike Monteiro
Shape Up Ryan Singer
The Talent Code Daniel Coyle
Thinking Fast and Slow Daniel Kahneman
Thinking In Systems Donella H. Meadows
Thinking with Type Ellen Lupton
This Is Marketing Seth Godin
The Truthful Art Alberto Cairo
The Undoing Project Michael Lewis
The Visual Display of Quantitative Information Edward Tufte
User Story Mapping Jeff Patton
When Dan Pink
Why We Make Things and Why It Matters Peter Korn
The 80/20 Principle Richard Koch

Further listening / viewing

Podcast Host(s)
The Big Web Show Jeffery Zeldman
Center for Humane Technology Tristan Harris and Aza Raskin
Layout Land Jen Simmons
Learn With Jason Jason Lengstorf
Shop Talk Show Dave Rupert and Chris Coyier
Syntax FM Wes Bos and Scott Tolinski
User Defenders Jason Ogle
What Is Wrong With UX Laura Klein and Kate Rutter


All the books, podcasts, and Twitter accounts listed above are worth your time investigating further. To make this easier, I've compiled a list of the names above that you can simply subscribe to as part of the New Pragmatic presence on Twitter.


Now that you've been properly introduced to the inspiration behind this course, it's time for us to turn our attention to the path ahead.


Every designer begins their journey from a unique perspective, and the influences of each are varied by the environment they have grown in.

This exercise is straightforward. Pick two people or things (designers, authors, websites, books, podcasts, etc.) that either pushed you into Design or made you want to become a better designer.

There are no wrong answers here, but write at least a paragraph about each selection. Understanding how you became the designer that you currently helps predict the path ahead.

Once complete, update your program journal with any assets produced in this exercise. Post a link to your journal in the feedback-loop channel for review.

Up next Iterative Design

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