This self-paced course follows a comprehensive series of exercises that exposes designers to a wide variety of methods used in UX Design. This curriculum is a continuation of Intro to Product Design.
Long gone are the days when a faster chip or beautiful finish was enough to sway consumer opinion.
What people say and do are often quite different, so before we talk to users let's spend time observing them.
Potential greatness and disaster are both uncovered when you ask the right questions of the internal team.
The fable of the solitary genius that innovates in a vacuum is a dangerous myth when your job is to create competitive products
Often misused for research, this tool can still play an instrumental role when it is deployed in the right context.
Observing people use the competition’s product is the quickest way to illuminate the challenge ahead.
Research and testing ultimately require analysis to discover the narrative that you’ll deliver to your team
Getting the most out of our moments up-close with the user requires healthy doses of planning, patience, and review.
Dedicating time for you and your team to distill the research collected will produce the insights needed to power the next steps in your product's development.
With the right amount of research, anyone can identify who will use their products but to understand your audience, you have to know when and why they will use it.
When designers invest time building and iterating on ways to ensure success, everyone wins.
The iterative design process is ideal for breaking a product apart, but it often does the same for the overall vision. Story Mapping helps keep the team focused on the goal while allowing greater flexibility over project management.
Whether you're making a for-profit product or creating a non-profit service, your goal is always to express an understanding of user goals and the ability to help reach them.
Gentle nudges toward the goal or away from a cliff can turn a begrudging user into a thankful customer when delivered appropriately.
Regardless of the tools involved, your ability to translate ideas from thought into shape is a communication superpower.
When sketches make the evolutionary leap in fidelity, they take on characteristics of the final design — even if that design hasn't been determined yet.